Logo Design
Monogram
Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern yet? They’re the initialisms of a few famous businesses with rather lengthy names. With two or three words to remember, they’ve each turned to using their initials for brand identification. So it makes perfect sense for them to use monograms—sometimes called lettermark logos—to represent their organizations.
Wordmarks
Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable, and when combined with strong typography, the logo helps create strong brand recognition.
Pictorial marks
The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence. You need to think about the broader implications of the image you choose: do you want to play on your name like John Deere does with its deer logo? Or are you looking to create deeper meaning? (think how the Snapchat ghost tells us what the product does).
Abstract logo marks
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the stripy Adidas flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image.
The combination mark
A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark or mascot. The picture and text can be laid out side-by-side, stacked on top of each other or integrated together to create an image. Some well-known combination mark logos include Doritos, Burger King and Lacoste.
The emblem
An emblem logo consists of a font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact. Thus they are often the go-to choice for many schools, organizations or government agencies. The auto industry is also very fond of emblem logos
Types of logos We Do
Logo Design Listing
- Wordmark logos
- Lettermark (or monogram) logos
- Pictorial mark logos
- Abstract logos
- Emblem logos
- Mascot logos
- Combination logos